Marketing is the last untouched cost line in most portfolio companies. Atocha turns that blind spot into direct EBITDA uplift — with a contractual guarantee.
Schedule a Portfolio ReviewPortfolio companies rarely have the expertise to interrogate digital media spend with financial rigor. Agencies and intermediaries extract margin through layers of complexity — and nobody is looking closely enough.
Operating partners optimize procurement, headcount, and COGS. Marketing gets a pass because it feels too technical. The result is millions left on the table across every serious portfolio.
One company cannot negotiate against global platforms. Ten to twenty portfolio companies can. Aggregate media volume creates leverage, and MAAI gives you the diagnostic precision to turn that leverage into guaranteed savings.
Hard cost savings across the digital media supply chain — not vague forecasts, not consulting theory.
Every dollar saved goes straight to the bottom line or can be strategically reinvested in growth.
A specific number committed before we start. If we do not deliver, you do not pay.
Show the board the value creation logic in one line:
We work alongside existing teams and agencies. No replacement. No upheaval.
We connect to live accounts and run the MAAI diagnostic across contracts, pricing, and media structure.
We commit to a specific savings number before the engagement starts.
We capture value through forensic optimization, better pricing, and collective bargaining leverage.
Every dollar tracked. Every saving verified. Every result presented in financial terms.
A Qatari media fund with $45 million in combined digital media spend across two portfolio companies used Atocha to uncover inefficiency across the media supply chain.
The diagnostic established a 20% guaranteed spread. One company kept the savings as direct EBITDA uplift. The other reinvested part of the recovered value into higher quality media. Same platform. Same diagnosis. Investor-controlled outcome.
Free diagnostic. Guaranteed proposal. Pilot one company, then scale across the portfolio once the economics are proven.